What Is a Brand? Your brand represents who you are and what you stand for. It is shaped by your visual identity—such as colors, shapes, logos, and design—as well as your verbal tone, messaging, and the actions your company takes. A brand is the set ...

Your company's logo can be as important as its name. An effective logo differentiates your business from your competition and creates a favorable first impression that is reinforced over time. Having a good logo is about more than just making a good first impression. It can have a lasting ...