Did you know that the platform and plug-ins (such as Wordpress, etc.) of a website, starts becoming outdated as soon as your designer delivers the project? Web technologies is constantly changing and is drastically different than even a few years ago. Did you know that outdated website platforms ...

While a website is indeed a basic requirement for any business, having one doesn't guarantee customer awareness or easy discovery. That's why marketing strategies and robust back-office software aligned with your goals are essential. A digital marketing strategy for lead generation encompasses ...

I will use the analogy of a new business owner who opens a store without any prior experience. This entrepreneur opens this great store that has low prices and great service yet has no customers.  He made the mistaken assumption that just by opening a store, people were going to flock to it ...

What Is a Website? A website is a virtual location on the World Wide Web that contains webpages and digital files related to a person, business, or organization. It is accessed through a web browser and typically acts as a digital brochure —providing information, images, and basic ...

What Is a Brand? Your brand represents who you are and what you stand for. It is shaped by your visual identity—such as colors, shapes, logos, and design—as well as your verbal tone, messaging, and the actions your company takes. A brand is the set ...

What Is a Brand? Your brand represents who you are and what you stand for. It is shaped by your visual identity—such as colors, shapes, logos, and design—as well as your verbal tone, messaging, and the actions your company takes. A brand is the set ...