20% of small businesses fail in their first year,
30% fail in their second year,
50% fail within five years,
and nearly 70% fail by their tenth year.

These numbers are alarming, but they reveal an important truth: small business failure is often not caused by a lack of effort or passion. In many cases, it’s the result of poor systems, outdated processes, and the absence of the right technology to support growth.

Consequences of Not Using the Right Technology

Did you know that not having the right tools to manage your sales and marketing process can directly limit your business development?

When businesses rely on disconnected systems, they face serious challenges that slow growth and reduce profitability.

Common consequences include:

• Losing prospects to more organized competitors
• Missing opportunities for targeting, tracking, and optimization
• Losing market share to both new and established businesses

Many business owners search for a “secret recipe” to grow their company, but the real issue is often simpler: the lack of proper technology to manage the sales process from start to finish.

Why Sales Conversion Breaks Down

Not every person who shows interest in your business will become a paying customer—and that’s normal. Out of 100 leads, only a small percentage may be ready to buy immediately. Others may need time, follow-ups, or additional information.

The problem arises when businesses fail to re-engage those prospects. At every stage of the sales funnel, opportunities are lost due to poor tracking, missed follow-ups, and disorganized data.

Many small businesses use separate tools for their website, billing, email, spreadsheets, invoicing, scheduling, and customer information. As a result, critical data is scattered everywhere, making the sales process ineffective and difficult to manage.

Missed appointments, lost phone numbers, forgotten follow-ups—and worst of all—lost sales become common.

Technology Is No Longer Optional

Whether you run a home-based business or a growing company, technology now plays a critical role in long-term success. The right systems help you stay organized, automate processes, and maintain consistent communication with prospects and customers.

A centralized platform allows businesses to manage marketing, sales, and finances efficiently—giving owners the visibility and control they need to grow.

• dotFRONT 360
• Marketing Management
• Sales Management
• Finance & Billing